Global website (multilingual) production costs and price quotes with examples｜東京のWEB制作会社・ホームページ制作会社｜株式会社GIG

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Global website (multilingual) production costs and price quotes with examples

2023-12-01 制作・開発

The need for multilingual websites, including corporate and service websites, is increasing not only for companies that are expanding overseas, but also for companies that want to attract new customers by developing services for overseas markets.

There are probably many companies doing business in Japan whose websites are not multilingual. If your website offers services that can be accepted in overseas markets, globalization of your website can be a great opportunity to expand your business.

We hope you will consider making your website multilingual by referring to this article.

Is it difficult to make your website multilingual?

Many people want to make their homepages multilingual without spending a lot of money, because it is possible to translate a website into multiple languages without spending a lot of money by using the translation function on the browser side, such as Google Chrome.

If the purpose of making your website multilingual is to attract new customers, increase sales, or create business opportunities, and you want to convey detailed nuances, it is difficult to do so using browser-side translation for the following reasons.

Multilingual support is not just translation

Multilingual support for a highly effective website is not simply a minor translation of Japanese. This is because the following conditions differ depending on the country in which the site is deployed.

・Highly effective design
・Mainstream devices
・Internet environment such as connection speed

Since each country has different sensitivities and Internet environments, the definition of a "highly effective website" is also different. In order to achieve a highly effective multilingual website, it is necessary to construct an optimal website for each country.

The quality of the website is important.

"The quality of the website" in each country where the multilingual website is deployed is important. For example, if you compare the same content in Japanese and English, the number of characters in English is much larger.

Even if the text is displayed without problems in Japanese, simply translating it into English as-is will result in a broken design that is difficult to read, and the quality of the website will deteriorate.

By assuming such cases and implementing page designs that match the supported languages, the quality of each country's website will be enhanced.

GIG takes into consideration the country in which the multilingual site is to be developed, the target audience, and the content to be communicated, in order to realize a high-quality website. We design designs that are effective based on competitive research and other factors, and build high quality websites that take display speed into consideration.

Designing with the operator in mind is important.

When designing a website to support multiple languages, it is important to design it with the operator in mind.

If the design is not easy for the operator to manage the information, he/she cannot manage the website smoothly. Also, if the website is developed with WordPress, it is necessary to customize plug-ins. There are many points that should be taken care of from the standpoint of the operator so that regular operation is possible.

GIG will utilize our experience and knowledge to build a multilingual website that is easy to manage and easy to use for the operator.

Points to keep in mind when requesting website creation (multilingual support)

In recent years, more and more Japanese companies are expanding their business overseas or developing services for overseas markets, and many system developers are providing multilingual support for their websites.

However, it is also a fact that the contents of the support varies from developer to developer. If you are going to go to the trouble of providing multilingual support, you want to ensure that your website is of high quality for the countries in which you operate.

When requesting multilingual support from a developer, be aware of the following points.

Note 1: High-quality translations

One of the most important indicators of a multilingual website is “the quality” of the translations.

・The translations should be comfortable for native speakers of the country where the site is being developed and for native speakers.
・The translation is done in a way that conveys the content of the service correctly.

If you translate your site yourself or use low-cost machine translation to reduce costs, the quality of the translation will deteriorate, resulting in a decrease in usability and trust, and leading to unexpected problems.

In addition, for highly specialized websites, you may also want to refer to past results in order to improve the quality of the translation.

Note 2: Web marketing support

In addition to a highly effective SEO design for the country in which you are developing services, web marketing support that includes optimization of ad operations and branding strategies will lead to better results.

GIG also provides support for multilingual web marketing by leveraging our SEO know-how, and we also implement SEO strategies.

Note 3: Support for inquiries in translated languages

After releasing a multilingual website, it is a good thing if the developer can handle inquiries in the translated languages. However, there are a limited number of developers who can provide such support.

Before releasing a website, check to see if the developer can handle such inquiries, and if not, consider whether the company has staff who can understand translated languages, and if not, how the company will handle such inquiries.

For example, you may want to hire new staff or contract with a support center that can handle translations.

Note 4: UI/UX localization

It is also important to find a developer that can localize effective design and UI/UX suitable for the Internet environment in the country where the website will be deployed.

Different countries have different designs and Internet environments, such as mainstream devices and connection speeds, that can be effective.

For example, if a website is to be published in a country where mobile devices are the mainstream and Internet connection speeds are slower than in Japan, it is necessary to focus more on the design of the mobile site than the PC site, and to design the site appropriately for the connection speed, such as image data size and loading method.

Also, considerations such as readable margins and jump rates in the language of the country must be taken into account.

GIG does not simply translate your site, but rather implements an optimal UI/UX and globalizes your site for high impact.

Note 5: Can it be managed with a single CMS?

It is also important to consider whether it is possible to build a site that is managed by a single CMS. If the site is managed by multiple CMSs, the work will become complicated if you want to modify the entire website. Also, if the operator cannot read the translated language, he or she may not know where to make corrections and may not be able to do so.

At GIG, we believe that if possible, a single CMS should be used to manage the website, and we will implement an easy-to-use management screen for the operator side.

Examples of GIG's Global Sites (Multilingual)

GIG has implemented many high-quality multilingual websites and corporate sites.

Case 1: WAmazing Media

This is a website for tourists visiting Japan that introduces recommended sightseeing spots and restaurants.GIG was in charge of the development and operation of a media site that supports multiple languages such as Chinese and English, using the multi-site function of WordPress.

We focused on the ease of operation for the administrator, and realized a system that can manage multiple sites by language at once by using the multi-site function of WordPress and adding plug-ins to the pages.

We also designed and implemented the site in consideration of appropriate concept and keyword design for multilingual support.

Case Study 2: IGS

IGS is a company that develops and provides "GROW360," an AI evaluation system that analyzes the qualities, behavioral characteristics, and skills of human resources.GIG was in charge of corporate site production (renewal) and global site support.

The previous corporate site had few contents, and it was difficult to convey the business content and corporate values to job seekers. We aimed to create a "corporate site that leads to recruitment" and were conscious of creating a site that effectively communicates IGS's philosophy and business to job seekers. As a result, the number of applicants has increased since the release of the site, and the renewal objectives have been achieved.

Case Study 3: Preferred Networks

GIG renewed the corporate website and owned media of Preferred Networks, a company that develops data analysis and technology using deep learning.

We were in charge of design concept design, information design, and communication design, and provided support in various aspects including design, CMS development, multilingualization, content production, and system maintenance.

In particular, to embody the "PFN-ness" that is the foundation of the branding, we devised a design that gives a sense of security and trust, is orthodox, and has a good balance of deep learning and technology themes. We also created a single page that summarizes the company's philosophy and business activities.

We also implemented the corporate site and owned media in one WordPress site, and implemented a system that can be maintained with minimal cost.

Cost of Commissioning a Global Website (Multilingual)

The cost of commissioning a multilingual website is approximately 5 to 20 million yen, including design, design, development, multilingual support, and translation. For a typical website, the scope of site construction has a large impact on the cost.

・The volume of production (number of translated pages and number of man-hours required for production)
・Design (use of templates or original design)
・Development requirements (DB structure, security requirements)

Since multilingual support requires more specialized skills, the cost will be higher than for a typical Japanese website.

In addition, if multiple languages are to be supported, additional translation costs and operating costs per site will be incurred. Running costs for operation, updating, maintenance, etc. after the site is released, and if translations are required when new content is added, costs will be incurred each time.

After considering your budget in advance, request an estimate directly from the developer. It is important to choose a developer who can clearly indicate where and how much the development will cost.

Flow of GIG's website production (multilingual support)

GIG's website production (multilingual support) proceeds as follows.

STEP1: Language selection for multilingual support

GIG selects which language(s) to be used for the website, and we provide multilingual website support for English, Chinese, Korean, etc. as an inbound countermeasure.

STEP2: Persona Design

Persona design is the process of creating a specific image of the users who will use the site, and setting up a defined persona as a symbol of that image.

While there are many decisions to be made in site construction, it is not uncommon to end up with an unwilling system due to the active opinions of vague requests and subjectivity at the site. To avoid this, we clarify the personas that will serve as decision criteria in various decision-making situations.

We can also clarify design and development concepts, verify usability, and simplify the decision-making process for project members and marketing measures, thereby eliminating gaps in perception among members.

GIG designs and visualizes personas as realistic and appropriate as possible in order to build a site that is effective without waste.

STEP3: Competitive research and keyword design

In conjunction with persona design, we conduct competitive research and keyword design. In the competitive research, we analyze the directory structure, UI/UX, inflow routes, inflow keywords, article ranking, number of contents, navigation, information design, etc., targeting other companies' websites with superior usability among competitive sites.

We then study the optimal navigation and content design, and build a site that is more effective than the competitor's site.

Based on competitive research, GIG has a proven track record of conversion upgrades and performance improvements for large-scale sites and e-commerce sites with monthly circulation of several hundred million yen or more.

STEP4: Design concept

We create a design concept that takes into account the design, Internet environment, and persona design that will be effective in the country where the site will be deployed.GIG will conduct keyword design, competitive research, and consider design concepts that provide the best UI/UX for your target users and personas.

STEP5: Design production, system development, content production, and testing

Based on the above STEP1 to STEP4, we proceed to design production, system development, content production, and testing.

GIG utilizes its experience in building multilingual websites to create high quality websites. We support highly effective SEO design, optimal design and information design, and the creation of an easy-to-use management screen for the administration side.

STEP6: Operation, improvement, and reporting

Simply releasing a multilingual website is not enough, and unexpected things can happen in the operation of a global website.

GIG also provides operational support, including maintenance and support according to your budget. In addition to optimizing advertising operations for each country, GIG also proposes content creation and article distribution in line with trends in content marketing.

We also provide planning services using social networking influencers. We provide the best solutions to achieve the goals of our client companies.

Contact GIG for global websites (multilingual support)

GIG supports companies in their globalization efforts. If you have a global website production or multilingual project that will be effective, we can provide total support.

Please contact GIG when requesting a multilingual website production.

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