Corporate website production costs and price quotes|Explanation of key points to keep costs down|東京のWEB制作会社・ホームページ制作会社|株式会社GIG

Corporate website production costs and price quotes|Explanation of key points to keep costs down

2024-02-01 制作・開発

A corporate website is the face of a company, providing an overview of the company, its products and services, employment opportunities, IR information, and other information.

Creating a corporate website requires specialized knowledge. For this reason, many companies hire a production company to create their corporate website. However, if the site is designed to accommodate a wide range of devices, the production cost will also be high. Many business owners would like to have their corporate website produced as inexpensively and with high functionality as possible.

"I want to know how much a corporate website should cost."
"I don't know which production company to hire."
"I want to create a corporate website as inexpensively as possible."

For those who are thinking like this, we will explain the cost and price quotes for corporate website production, how to choose a production company, and tips on how to keep production costs low.

Please refer to this page not only for companies that are planning to create a corporate website, but also for managers of companies that have not updated their corporate websites in years.

Corporate Website Production Process and Cost Rates

There are two types of corporate website creation: using a pre-made template or creating original pages and building the site.

The following steps are required to build an original site. The following steps are required to build an original site, and therefore, the cost will be higher.

The following list shows the main work processes and costs.

Main work process and cost price

Work ProcessCost Rates
Direction (setting of production objectives and planning)
300,000~3,000,000 yen
Design production(Top page only)
150,000~1,000,000 yen
Content Creation
(SEO articles and several pages)
100,000-1,000,000 yen
Coding(Top page only)150,000~600,000 yen
System construction
Varies greatly depending on implementation details
SEO and access analysis tools
(SEO consulting)
50,000~500,000 yen

Corporate Website Price Quotes and Examples of Production Companies

It is noticeable that production companies do not offer clear rates for corporate website production. This is because the production process for a corporate website is basically the same as that for a general website, and the costs are the same.

In addition, the price quoted for a corporate website depends greatly on the purpose of the company's website.

A simple template site can be produced for less than 100,000 yen, but if you want to create an original site, the fee will be more than 1,000,000 yen.

Below we will review the types of corporate websites that can be produced at different price points.

For production costs of 100,000 yen or more but less than 1,000,000 yen

Production cost
100,000 yen or more but less than 1,000,000 yen

Client
Freelancers and small to medium-sized web production companies
Purpose of corporate site
To use the corporate site as a business card
Project details
・Creation of a website using a template
・Some original designs may be created
Support
・Basically no
Advantages
・Low cost
・You can choose a design based on a template.
Disadvantages
・Text and photos need to be prepared.
・Limited information and expressions can be posted.
・Server operation costs about 10,000 yen per month.

For production costs between 1,000,000 yen and 3,000,000 yen

Production cost1 million yen or more but less than 3 million yen
Client
Small to medium size web production company
Purpose of corporate site
I want to use it as a company brochure
Project details
・Original website production
・Persona design, customer journey design
Support
・Support for troubleshooting
・We can also handle some photo shoots and interviews.
Advantages
・We can create an original website that is tailored to your needs.
・Some companies offer recruitment consulting services.
Disadvantages
・Some companies offer consulting services for recruiting.
・In some cases, the server operation costs about 10,000 yen per month.

For production costs of 3 million yen or more but less than 6 million yen

Production cost
3 million yen to less than 6 million yen
Client
Medium to large web production company
Purpose of corporate site
We want to brand the company and attract customers.
Project details
・Original website production (full-scratch is also acceptable)
・Persona design, customer journey design
・Security and load balancing
Support
・Full customization is available.
・Web strategy consulting
Advantages
・We can create a corporate website that meets your company's objectives.
・Consulting on site management, such as SEO, is also available.
Disadvantages
・It may take a long time to create the site.
・It is difficult to choose a production company.
・It may cost several tens of thousands of yen to 100,000 yen/month to operate the site.

For production costs of 6 million yen or more

Production cost
Over 6 million yen
Client
Medium to large web production company
Purpose of corporate site
We want to attract full-fledged customers mainly through websites
Project details
・Original website production (full-scratch is also acceptable)
・Persona design, customer journey design
・Security measures and load balancing construction
・MA design, SEO strategy design, etc.
Support
・Full customization is available.
・Comprehensive consulting for DX strategy is also available.
Advantages
・We can create a corporate website that meets your company's objectives.
・Comprehensive DX consulting, including online customer attraction, is available.
Disadvantages
・Production can take a long time.
・It is difficult to choose a production company.
・It may cost several tens of thousands of yen to 300,000 yen/month to operate the site.

Points to check and price points for corporate website production

This section describes the items to be checked and the price points for corporate website production.

Point 1. Items and number of pages required for a corporate website

The cost of producing a corporate website varies greatly depending on the number of pages on the site. Therefore, carefully scrutinize how many pages your corporate site should have.

The minimum items and number of pages required for a corporate site are as follows.

・TOP page
・Company profile
・Business information/service introduction
・Contact Us
・Site map and privacy policy
*In some cases, a simple website will combine the above into one page.

Depending on the company, the following items and pages may also be added. This is useful for fundraising and other external appeals.

・Introduction of employees
・Recruitment information
・Announcements

In addition, if you want to capture leads on your corporate website, you will also need the following pages

・Case Studies
・Downloadable documents
・Columns and articles to provide to customers

Point 2. Items that affect corporate website production costs

In addition to the number of items and pages in a corporate website, here are items that are likely to affect production costs and price quotes.

1. Impact of delivery date

Special fees are often charged when a corporate website needs to be created more quickly than the normal production period. We recommend that you allow as much time as possible for production.

2. The impact of supporting multiple devices such as smartphones

Some production companies charge an extra fee when you want to support multiple devices such as smartphones. In today's business world, support for smartphones is essential. Check in advance whether support for multiple devices is included in the fee.

3. Browser and OS Support

Some production companies charge extra for support of various browsers and operating systems. Check this in advance as well. 

4. Impact on image materials and manuscript production

Production costs vary depending on whether the production company prepares the images and manuscripts to be used on the corporate website or whether they are prepared in-house. Be sure to ask for an estimate for each and confirm it.

5. Domain and Server

In most cases, the domain name and server management will be provided by the production company. Be sure to confirm this in advance when hiring a production company.

Tips for Reducing Corporate Website Production Costs

The best way to keep corporate website production costs low is to bring the production process in-house as much as possible. However, this is a difficult and impractical task.

Therefore, before hiring a production company, carefully consider what kind of corporate website you want to build. It is also recommended that you look for a reference site that you would like to create in advance.

When creating a corporate website, a lot of time and resources are spent on interviews with the company that will be commissioned to create the site. Therefore, by summarizing your production intentions and necessary information in advance, you can save time and effort during the hearing process. As a result, you will be able to keep the quoted price low.

How to Select a Production Company and Key Points to Avoid Failure

When hiring a production company to create your corporate website, you can reduce the risk of making a mistake by confirming the following three points.

Point 1: Check the production track record and know-how of the corporate website

Check the production track record of the production company you are considering hiring for your corporate website or website. If the production company is in a similar industry to your company and has produced and managed websites that are ideal for your company, it is considered to be a good match.

Point 2: Confirm the quoted price for the corporate website and the quality and quantity of its contents

A corporate website can range from a simple site that simply introduces company information to a site with a variety of additional functions and marketing tools. Check to see if the production company's quoted price is reasonable for the site's items, including options.

When checking, you can compare quotes from multiple production companies.

Point 3: Clarify the contents of the site before hiring a production company.

There are rare people who decide on the concept of their corporate website after hiring a production company. However, this type of production is not recommended.

First, determine the purpose of your corporate website, what functions are necessary, whether regular maintenance is required, and so on, in advance, using other companies' websites as a reference.

If you consult with the production company on this basis, mismatches are less likely to occur and production will proceed smoothly. As a result, you will be able to keep costs low.

EC Site Production Success Stories

When commissioning an e-commerce site production, we recommend that you hire a production company with a proven track record. Here are some examples of EC site productions that GIG has handled.。

Case1. B-Lab Inc. 

We were in charge of the renewal of the e-commerce site operated by B-Lab, a subsidiary of Bell-Park's new business division, from concept design to design and development.

After the renewal of the e-commerce site, sales, which had been one of the issues, grew approximately tenfold. The number of companies wishing to list their products on the site has also increased, leading to the development of partners both domestically and internationally.

Case2.NIKKO COMPANY

We were in charge of the production of the “Lost and Found” e-commerce site for Nikko Corporation, which handles a variety of daily necessities that can be used for a long time.

In addition to GIG, we collaborated with space producer Transit General Office Inc. on this project. Together, we proposed a brushed-up UI/UX to make the site more user-friendly, while giving shape to Nikko's opinions.

Summary of Recruitment Website Costs and Price Rates

When creating a corporate website, it is important to clarify in advance not only the production budget but also the corporate information to be posted. In addition, it is important to be as specific as possible about the company's appeal points that will be beneficial to customers.

In the current market situation, it is likely that many businesses have changed over the past four to five years. If you do not have up-to-date information about the business you are focusing on on your corporate website, you may be missing out on opportunities to partner with companies and acquire customers.

For this reason, GIG believes that a corporate website should constantly evolve as a company grows. The content of articles and other information on the corporate website will increase stakeholder engagement and enhance the value of the company's brand.

If you have any questions or concerns about the creation and operation of your corporate website, please contact GIG Inc. Furthermore, we offer a one-stop service for effective website production, operation, and improvement.

GIG not only produces corporate websites, but also clarifies the issues facing the client company and provides support from planning to operation and improvement in order to achieve the client's objectives.

We can also build and maintain infrastructure to deal with unexpected situations such as excessive access. We support our clients from various angles to prevent opportunity loss and to achieve their goals.

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